Here's how to create Facebook/ Instagram Ads that click to WhatsApp

Do you wish to run Ads on Facebook/ Instagram that click directly to WhatsApp?

You can now Create & Run Facebook/ Instagram Ads directly via the Serri  Platform by clicking which will take users to your WhatsApp Business API number.

With this feature, you can:

✅ Drive 3-5X Leads Instantly

✅ Reduce Cost Per Lead by 60%

✅ Identify & Convert hot leads by Retargeting

✅ Get the user’s Name & WhatsApp number instantly

✅ No more hassle to go to the Facebook Platform for creating CTWA Ads.

In this tutorial, we'll tell you:

  • How to easily create Click-to-WhatsApp-Ads (CTWA) on the Serri  platform

  • Track Analytics for your CTWA Campaigns

Requirements to create Click-to-WhatsApp Ads

Below are the pre-requisites you must meet to create Click-to-WhatsApp Ads:

1. Approved Facebook Business Manager Account

If your account isn't approved, refer to this video & follow the steps included to get your Facebook Business Manager verified.

2. Facebook Page

You must have a Facebook Page to create Click-to-WhatsApp Ad.

3. Facebook Ad Account

You must have a Facebook Ad account with an updated payment method.

Steps to create Click-to-WhatsApp-Ads in Serri 

1. Go to Meta Ads

To create Click-to-WhatsApp ads, go to Meta Ads in Serri  App & under Setup click on Continue with Facebook.

2. Continue with Facebook

On the next screen, click Continue to log in to your Facebook Business Account.

3. Add your Facebook AD accounts

Next, you'll see the list of Businesses and Pages linked to your Facebook Business account.

Tick the ones you wish to allow access to Serri .

Only those accounts which you tick will show on Serri  & can be used to create Click to WhatsApp Ads.

4. Facebook Business Connected

Once you allow access to your Business Page, your Facebook Business account will get connected, as shown in the image.

5. Choose Ad Account & Facebook Page

Next, choose your Facebook Ad account & Page that you wish to use to run Ads on Facebook/ Instagram.

After selecting the accounts, click on Send OTP to link your WhatsApp API number to your Facebook page.

6. Link your WhatsApp API Number

You'll receive an OTP on your WhatsApp API number which will be automatically detected & added.

Just click Submit to link your WhatsApp Business API number to your Facebook Page.

*In case the OTP doesn't get added automatically, you'll find the OTP in the Live Chat of Serri .

7. WhatsApp Number Linked successfully

Linking your WhatsApp API number will enable the Create Ad button at the top of your screen.

This completes your Meta Ads setup.

Now, let's get started with creating Click-to-WhatsApp Ads for your business.

8. Click Create Ad

Shift to Ads Manager & click +Create Ad.

9. Fields that you need to fill

On the next screen, you'll see the list of fields you need to fill in to create your Click to WhatsApp Ads.

Let's create an Ad that entices users to click & reach your WhatsApp.

10. Create your Click-to-WhatsApp-ad

Fill in these fields to create your Click-to-WhatsApp Ad:

  • Advertisement Name - Name your ad. The name can be anything.

  • Advertisement Caption - This is the caption which will be visible to users to read. Make sure that you nail the copy to get maximum clicks on the ad.

    Make sure to not use any special characters as Facebook restricts their use while creating the Caption for your Ad.

  • Website Link - Here, add the link to your website.

  • Headline - This is the Headline that will appear in Bold beside the clickable WhatsApp icon.

  • Media - This is the image that the users will view while interacting with your Click-to-WhatsApp Ad. You need to upload a 1080x1080 (square) dimension image to Serri 's Media Library.

After filling in these details, verify once before proceeding to the next step.

11. Fill in your Ad Demographics

Next, feed in the audience demographics whom you wish to target.

Add the locations where you wish to run your Facebook/ Instagram Ads, gender & your audience's targeted age group.

12. Select a Budget

Next, select your per-day budget & duration of the advertisement.

Once you pick the budget & duration, you'll get a total estimated budget for your Click-to-WhatsApp ad.

After picking your budget, click Next.

13. Click Create to Publish Ad

Once you've verified your Ad details, click Create to submit your Ad for approval.

14. CTWA Ad in progress

Go to Ads manager to view your Ad status.

Click the Sync Status button to update your ad status.

Generally, in 5 minutes, you'll see the status of your ad as In Progress.

15. Your CTWA Ad is LIVE 🎉🎊

Sit back & relax.

Facebook generally takes 15-20 minutes to verify & approve/reject your Ad content.

In case your Ad gets rejected, you can view the rejection reason in your Facebook Ads account.

16. Monitor your Ad Analytics

You can easily monitor your Ad performance by going to Ads manager & clicking on your CTWA Ad.

That's it!

It's time to start creating Ads on Facebook/ Instagram via Serri  & drive leads to your WhatsApp Business account.




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© Serri Labs Private Limited

All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them

© Serri Labs Private Limited

All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them