Complete overview of all internal Attributes you'll find in Serri

Complete overview of all internal Attributes you'll find in Serri

What are Tags in Serri ?

"Tags” allow you to filter your audience, enabling you to filter them on the basis of customizable events such as "Qualified leads", "Unqualified leads", "event name" etc.

For e.g. you wish to Broadcast messages to invite users to an event "Conversations". So, while adding the contacts in the Google sheet, you can add the tag "Conversations" to these users and upload them to Serri .

Now, after uploading the contacts, all you need to do is apply the filter & under tags select "Conversations". All the users you uploaded will come up in the contacts.

What are User Attributes in Serri ?

The attributes are considered as the qualifying parameters of the users based on which you can easily categorize a particular set of users.

E.g. Name, email, Tags, Country & many more.

Here's an example: Let's say you wish to send a Broadcast to new leads. While adding the leads to Serri , you assign a Tag named Lead to all the contacts & upload the contacts to Serri .

Here, the tag Lead is a defining attribute using which you can filter a set of users while Broadcasting.

These attributes can very well be collected by a WhatsApp Chatbot.

How to use Existing Attributes in Serri ?

Besides creating Custom attributes for your business, you'll find multiple already existing attributes in Serri .

4 Common Attributes in Serri 

By default, you'll have 4 attributes in your Serri  app that will help you categorize your audience base.

Here are these attributes:

Let's see what they are & how to use these:

1. $Name

This attribute captures a user's complete name. E.g. If a user's name is Shivam Aggarwal, the attribute with fetch Shivam Aggarwal

2. $FirstName

This attribute captures a user's First Name. E.g. If a user's name is Shivam Aggarwal, the attribute will fetch Shivam.

3. $MobileNumber

This attribute captures a user's mobile number.

4. $LastName

This attribute captures a user's Last Name. E.g. If a user's name is Shivam Aggarwal, the attribute will fetch Aggarwal.

Shopify Exclusive Serri  Attributes


​1. $OrderId

This attribute captures the unique Order Id of a new order placed by the user.

2. $ZipCode

This attribute captures the Zipcode entered by the user. E.g. 110006

3. $Currency

This attribute captures the preferred currency of the user. E.g. INR

4. $LineItems

This attribute captures the list of items purchased (If multiple products are purchased) with comma separation. E.g. Soap, Bodywash, Toothpaste etc.

5. $OrderName

This attribute automatically captured the User's Order Name. E.g. #11000675

6. $CheckoutId

This attribute captures your unique Shopify Checkout Id. Based on this Id, the Abandoned Cart flow is triggered in case the user doesn't complete the purchase.

7. $InvoiceUrl

This attribute captures the unique Invoice Url whenever a product purchase is confirmed. Using the Invoice Url attribute, a person is shared a URL of their invoice details instantly when they complete a purchase.

8. $OrderNumber

This attribute captures the unique Order number whenever an order is confirmed by the user.

9. $OrderAmount

This attribute captures the amount paid by the user for an order.

10. $TrackingNumber

This attribute captures the Airway Bill (AWB) number used for live delivery tracking of a user's order.

11. $OrderStatusUrl

This attribute captures the order status, meaning whether the order is confirmed, delivered, refunded etc.

12. $OrderCreatedOn

This attribute captures the date & time the order was created by the user.

13. $PaymentGateway

This attribute captures the mode of payment of the user, meaning whether the order is COD or prepaid.

14. $ShippingAddress

This attribute captures the shipping address entered by the user.

15. $FullTrackingUrl

This attribute captures the order tracking Url using which a user can track their order delivery details.

16. $PartialInvoiceUrl

This attribute captures the unique pathway of the invoice URL. Combining this with your Shopify domain will give you the full Invoice URL. E.g. Shopify Domain + Partial Invoice URL = Complete Invoice URL

17. $PartialTrackingUrl

This attribute captures the unique pathway of the tracking URL. Combining this with your Shopify domain will give you the full tracking URL. E.g. Shopify Domain + Partial Tracking URL = Complete Tracking URL

18. $PartialOrderStatusUrl

This attribute captures the unique pathway of the Order Status URL. Combining this with your Shopify domain will give you the full Order Status URL. E.g. Shopify Domain + Partial Order Status URL = Complete Order Status URL

19. $PartialPrefilledCartUrl

This attribute captures the unique pathway of the Prefilled Cart URL. Combining this with your Shopify domain will give you the full Prefilled Cart URL. E.g. Shopify Domain + Partial prefilled Cart URL = Complete Prefilled Cart URL

20. FullAbandonedCheckoutUrl

This attribute captures the complete Abandoned Checkout URL.

21. $PartialAbandonedCheckoutUrl

This attribute captures the unique pathway of the Abandoned Checkout URL. Combining this with your Shopify domain will give you the full Abandoned Checkout URL. E.g. Shopify Domain + Partial Abandoned Checkout URL = Complete Abandoned Checkout URL

WooCommerce Exclusive Serri  Attributes

1. $WOOCOMMERCE_Email

This attribute captures a user's Email. E.g. shivam@gmail.com.

2. $WOOCOMMERCE_OrderId

This attribute captures the unique Order Id of a new order placed by the user.

3. $WOOCOMMERCE_LineItems

This attribute captures the list of items purchased (If multiple products are purchased) with comma separation. E.g. Soap, Bodywash, Toothpaste etc.

4. $WOOCOMMERCE_OrderAmount

This attribute captures the amount paid by the user for an order.

5. $WOOCOMMERCE_OrderStatus

This attribute captures the order status, meaning whether the order is confirmed, delivered, refunded etc.

6. $WOOCOMMERCE_OrderDate

This attribute captures the date & time on which the order was created by the user.

7. $WOOCOMMERCE_PaymentMethod

This attribute captures the mode of payment of the user, meaning whether the order is COD or prepaid.

8. $WOOCOMMERCE_PartialTrackingLink

This attribute captures the unique pathway of the tracking URL. Combining this with your WooCommerce domain will give you the full tracking URL. E.g. WooCommerce Domain + Partial Tracking URL = Complete Tracking URL

9. WOOCOMMERCE_CheckoutUrl

This attribute captures the complete Abandoned Checkout URL.

10. WOOCOMMERCE_OrderKey

This attribute captures the Order key which acts as a unique identifier.

11. WOOCOMMERCE_CouponCode

This attribute captures the Unique coupon code of an order.