Difference between WhatsApp Business API and WhatsApp Apps?

WhatsApp Apps (WhatsApp Business App & WhatsApp App) are suitable for really small businesses.

WhatsApp Business API, on the other hand, is built for medium, growing and large businesses that need automated processes and scalable customer support.

Like one can install chatbots, have multiple agents on the same number, send automated payment reminders, delivery updates, notifications etc. & broadcast thousands of messages to Unlimited users directly on WhatsApp.

Check out some amazing use cases of WhatsApp Business API for your Business.

How to procure WhatsApp Business API?

WhatsApp Business API is a separate Application, Which is reviewed by WhatsApp.

Procurement of WhatsApp Business API is really easy with Serri.
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To You need to have a Facebook Business Manager ID verified and then can apply for the WhatsApp Business API.

Here's what you need to apply for the WhatsApp Business API with Serri :

• A Mobile Number: Either WhatsApp Shouldn’t be installed on the Mobile Number or all WhatsApp Accounts should be DELETED before applying.
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  One Mobile Number can either be on the WhatsApp Apps or on the WhatsApp Business API. Hence you will need to DELETE your WhatsApp Accounts if you wish to use an Old Mobile Number.

• A Verified Facebook Business Manager ID: You can apply for WhatsApp API without FB Business Verification but you'll have very limited access. So, it's recommended to get your Facebook Business verification done to get unrestricted access to WhatsApp Business API.
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  Learn how to get FB Business Manager Verified.

• A Business Website- The footer of your website must have your official business name at the footer.

Click here to get started, team Serri  will further assist you.

Can WhatsApp Business API and App be on the same phone number?

No. Just like a phone number can not be registered on WhatsApp App and WhatsApp Business App simultaneously, similarly, a number can be either on WhatsApp Apps or the WhatsApp Business API.

How to make the transition from WhatsApp App to WhatsApp Business API and vice versa?

Any phone number can be upgraded to WhatsApp Business API provided the number isn’t active on any of the WhatsApp Apps. So, if a number is registered on WhatsApp App and one needs to get the API on the same number, the WhatsApp Account must be deleted. There is one thing to note here: Once a number is upgraded to a WhatsApp Business API number, it can not be downgraded.
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Here is How you can Delete your WhatsApp Business App before Applying for the API:

1. Open WhatsApp

2. Tap More options (three dots) > Settings > Account > Delete My Account

3. Enter your phone number in full international format and tap DELETE MY ACCOUNT

4. Select a reason for why you’re deleting your account in the dropdown

5. Tap DELETE MY ACCOUNT